Mercedes-Benz
Helping She's Mercedes entrepreneurs embrace AI
"This AI training was a game-changer for our group: it combined clear explanations, practical cases suitable for all levels, and personalized support. Even the newbies gained confidence and could quickly apply the concepts, which made all the difference."
Angelique Touguet, Digital Manager
Challenge
Mercedes-Benz wanted to support the entrepreneurs in its She's Mercedes community in the practical and strategic adoption of AI. The goal: to boost their daily efficiency, save time on repetitive tasks, and allow each one to focus more on growing and developing their business.
Solution
Setting up interactive sessions focused on real-world use cases to master AI tools in everyday life. Each meeting offered entrepreneurs practical applications that could be immediately used in their activities: email automation, social media management, and many other uses specific to their respective fields.
These sessions went beyond simple demonstrations, allowing participants to experiment live and leave with functional AI solutions tailored to their professional realities.
Impact
The outcomes of this initiative have transformed professional dynamics within the She's Mercedes community:
Instant Adoption: 90% of entrepreneurs implemented AI solutions into their workflows right after the program ended.
Boosted Productivity: 35% reduction in time spent on administrative tasks, freeing up resources for high-value activities.
Cultural Shift: Emergence of a tech-savvy community of entrepreneurs integrating AI as a strategic lever for growth and innovation.
Mercedes-Benz
Mercedes-Benz is a German car manufacturer. The She's Mercedes community showcases the brand's commitment to supporting women entrepreneurs and leaders.
Industry
Car
Creation Date
1926
Size
+ 170,000 team members
